Clients ask this all the time. Hard to answer when you don’t do it yourself. So, here goes...

Should all businesses blog? Only if they have something interesting or useful to say and the wherewithal to do it consistently. Much like office newsletters of the past, blogs, Tweets and Facebook posts tend to trickle down to the person with too much to do and no authority to say “no.” What one of my clients used to call “the stinky fish”… passed around from person to person because no on...
Continue reading ...